- Easy-to-Use Interface and Dashboards. Make smart decisions faster. Review and consolidate the most recent marketing data with easy-to-understand charts.
- Comprehensive Diagnostics and Reporting. Run diagnostics and generate reports of real-time performance and marketing investments. Get a consolidated summary of the status quo.
- Real-Time Optimization across sales channels, media drivers, brands, product portfolios and geographies.
- Real-Time “What-If” Simulation. See how optimized budgets look over time and tweak as necessary. Analyze effectiveness of scenarios to help plan your marketing mix.
- Adaptable and Configurable Platform. Work with any database server, optimization engine and data structure.
Our solution can help you to:
- Identify key marketing opportunities. Analyze the current effectiveness of marketing spend to improve capitalization on ROI-driving opportunities.
- Support faster business decisions by leveraging recent market data and predictive analytics to realize timely business objectives.
- Optimize the marketing mix to efficiently channel marketing spend to marketing levers predicted to offer the highest revenue while respecting real-world business constraints.
- Compare and evaluate the effectiveness of different marketing plans across various stakeholders to facilitate budget planning decisions.