Optimize Marketing Mix with Agile Marketing Analytics Platform

Overview

Become more agile and support data-driven decisions across your marketing organization with Accenture’s Agile Marketing Analytics Platform. View our quick demo to see how this software helps a marketing manager at a fictitious retail company optimize her marketing mix.

Make Plans Backed By Strong Analysis
The Agile Marketing Analytics Platform runs diagnostics of actual performance and investment patterns. This evaluation of historical effectiveness is a foundation for forward-looking marketing plans.

Optimize Your Plan
This solution helps you to optimize your current or future plans across your media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, you can quickly tweak and tune the plans to predict how your sales, revenue or other KPIs will look over time.

Download PDF: Agile Marketing Analytics Platform brochure [PDF, 804KB] | PDF Help

Features & Benefits

Product Features:

Easy-to-Use Interface and Dashboards. Make smart decisions faster. Review and consolidate the most recent marketing data with easy-to-understand charts.
Comprehensive Diagnostics and Reporting. Run diagnostics and generate reports of real-time performance and marketing investments. Get a consolidated summary of the status quo.
Real-Time Optimization across sales channels, media drivers, brands, product portfolios and geographies.
Real-Time “What-If” Simulation. See how optimized budgets look over time and tweak as necessary. Analyze effectiveness of scenarios to help plan your marketing mix.
Adaptable and Configurable Platform. Work with any database server, optimization engine and data structure.

Product Benefits:

Our solution can help you to:

Identify key marketing opportunities. Analyze the current effectiveness of marketing spend to improve capitalization on ROI-driving opportunities.
Support faster business decisions by leveraging recent market data and predictive analytics to realize timely business objectives.
Optimize the marketing mix to efficiently channel marketing spend to marketing levers predicted to offer the highest revenue while respecting real-world business constraints.
Compare and evaluate the effectiveness of different marketing plans across various stakeholders to facilitate budget planning decisions.

View a Demo

View this quick demo of the Agile Marketing Analytics Platform and see to see how this software helps a marketing manager at a fictitious retail company optimize her marketing mix.

[Video, MP4, 04:16min] | Media Help

Read the video transcript of the Agile Marketing Analytics Platform demo [PDF, 201KB] | PDF Help

View this demo and see how the tablet-based application allows CMOs and other senior marketing executives to access, analyze and compare historical and proposed marketing plans on the go.

[Video, MP4, 04:55min] | Media Help

Read the video transcript of the Agile Marketing Analytics Platform mobile application demo [PDF, 60KB] | PDF Help

Get a firsthand look at how our software can jumpstart your marketing strategy. Join us for a customized demonstration that reflects your most pressing needs.
Request a Live Demo

Client Successes

Sony Electronics: Revenue Boost with MROI Modeling
Accenture Interactive has been performing MROI modeling for Sony Electronics in the United States over the last eight years. During the latest modeling refresh, Accenture provided a strategic framework to enhance Sony’s integrated campaigns with optimized media and non-media investments. Using Accenture’s Agile Marketing Analytics Platform software, the team identified over 14% increase in incremental revenue with a similar investment level for the nine product categories analyzed. The optimization software tool also provided valuable insights during the budgeting cycle and helped the company channel marketing investment to activities delivering higher returns.

Global Consumer Goods Company: Changing the Marketing Game
After winning a competitive tendering process to perform MROI modeling for this global toy brand, Accenture identified how to drive an additional 16 percent of incremental sales and profits. The models that we delivered spanned all primary marketing levers, all products and all sales channels. These recommendations drove decisions for more than $10 million in the annual marketing plan.