Overview
Overview
Move away from educated guesswork to highly targeted content with Accenture’s Digital Optimization software.
All Things to All Customers
Digital Optimization generates and delivers thousands of variations of your company’s communication based on required outcomes. This innovative approach lets you track customer responses in real time—and build on what works. The software also automatically directs customers to the best-performing versions of the communication and can continually improve and adapt content.
The Power of Science
Accenture’s Digital Optimization is based on Nobel-prize winning science. This foundation means that the solution can quickly test more digital communications versions than other products on the market—and provide better outcomes. Optimize every digital property based on how they interact with each other. This capability helped one of our clients achieve a 20 percent better sales uplift than could be achieved with competitors’ solutions.
 Download PDF: Digital Optimization brochure . [PDF, 2.9MB] | PDF Help
Features & Benefits
Features & Benefits
Product Features:
- Nobel Prize-winning Analytics. Access unparalleled offering of detailed insight into data. An interactive dashboard displays easy-to-understand charts and gives several options to run reports.
- Flexible Testing Settings. Choose the testing level, including simple “A/B” comparison testing, more broad multivariate testing or segment-based multivariate testing. Go as deep as desired, from simple, high-level charts to the finest details of modeling statistics.
- Flexible Deployment Options. Test online touchpoints and offline touchpoints such as call center discussions and direct mail.
Product Benefits:
Our solution can help you to:
- Increase the effectiveness of your marketing by optimizing digital properties with effective exploration of customer segments and targeted communication.
- Easily manage digital tags on web pages—help free up your IT team, reduce costs by an estimated 20 percent and increase speed to market by an estimated 30 percent or more.
- Choose which metrics to track, such as online and offline outcomes, conversion rates, revenue, customer value and more.
- Understand how different tests impact each other, and how they combine to the better performing touchpoint.
- Run standard or customized reports, and easily share with stakeholders.
- Continually enhance communications with auto-optimization capabilities that support fast and continuous improvement.
- Improve conversion rates by up to double-digit percentages through learning what works for each segment.
Client Successes
Client Successes
ABN AMRO: Exceeding Conversion Goals
ABN AMRO wanted to increase its share of the Dutch online banking market by driving more potential customers from the landing pages to the actual applications for online savings accounts and credit products. With the goal of a 10 percent increase in conversions, ABN AMRO engaged Accenture. Thanks in part to the advanced choice modeling that drives Accenture’s Digital Optimization engine, the team was able to produce a landing page that increased conversion rates by 290 percent—that’s nearly 30 times the uplift that ABN AMRO had originally hoped to achieve. Read more.
Fortune 500 Financial Services Corporation: Optimizing Marketing Performance
As part of a five-year optimization of this Fortune 500 financial services company’s entire marketing funnel, Accenture supported optimization across external marketing channels as well as the client website using the Digital Optimization multivariate testing platform. In one example, the team tested numerous site features and layout variations of the client’s landing page, ultimately resulting in a 10.8 percent increase in total purchase orders over the control page.
Leading Telecommunications Provider: Making the Right Call
Over the course of this engagement with a leading telecommunications provider, Digital Optimization has been deployed a number of different ways, including a Test & Learn minisite, personalization and the measurement of the effect of site optimization on in-store sales. The application of Digital Optimization has also consistently driven double or triple digit increases in paid search campaign effectiveness, as well as significant increases in online offer consideration rates.
Large European Online Retailer: Shopping for Results
Initially engaged to help develop a testing and optimization program for one large European online retailer, Accenture eventually drove the creation of a dedicated optimization team that now leverages Digital Optimization across all parts of the client’s website. Especially important to this client was the application of Digital Optimization to uncover new search result page layouts and features that have driven significant increases in checkout conversion and checkout revenue.
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