- Nobel Prize-winning Analytics. Access unparalleled offering of detailed insight into data. An interactive dashboard displays easy-to-understand charts and gives several options to run reports.
- Flexible Testing Settings. Choose the testing level, including simple “A/B” comparison testing, more broad multivariate testing or segment-based multivariate testing. Go as deep as desired, from simple, high-level charts to the finest details of modeling statistics.
- Flexible Deployment Options. Test online touchpoints and offline touchpoints such as call center discussions and direct mail.
Our solution can help you to:
- Increase the effectiveness of your marketing by optimizing digital properties with effective exploration of customer segments and targeted communication.
- Easily manage digital tags on web pages—help free up your IT team, reduce costs by an estimated 20 percent and increase speed to market by an estimated 30 percent or more.
- Choose which metrics to track, such as online and offline outcomes, conversion rates, revenue, customer value and more.
- Understand how different tests impact each other, and how they combine to the better performing touchpoint.
- Run standard or customized reports, and easily share with stakeholders.
- Continually enhance communications with auto-optimization capabilities that support fast and continuous improvement.
- Improve conversion rates by up to double-digit percentages through learning what works for each segment.