Overview
Overview
Get quick and easy access to customer data with Accenture Customer Insight.
Knowledge is Power
Accenture Customer Insight is an intuitive business intelligence solution that provides new insight into customer data. The solution can give retailers and companies in the consumer packaged goods, telecommunications and financial services industries a distinct competitive advantage with instant visibility into customer transactions. With this deep customer analysis, you can develop more targeted marketing strategies that help increase sales and loyalty.
With Accenture Customer Insight, people across an organization can easily perform precise customer analyses, create unique customer and location segments, and develop a better understanding of their customers with a view to improve offerings and campaigns. Helping extend our customer insight capabilities, in June 2010 Accenture Interactive acquired CadenceQuest, a customer data and analytics company.
 Download PDF: Accenture Customer Insight brochure [PDF, 502KB] | PDF Help
Features & Benefits
Features & Benefits
Product Features:
- Executive Dashboard. Get high-level answers to key questions using easy-to-understand visual charts.
- Standard or Customized Reports. Run detailed reports, scheduled or on-demand, based on a range of parameters.
- Micro-Segment Templates and Engines. Create customer segment lists and export to integrate with a campaign system.
- Data Model. Look to a robust, expandable data model with transactions, customers, channels, locations, products, marketing events (promotions, campaigns) and time for a “360 degree” customer view.
Product Benefits:
Our solution can help you to:
- Quickly access customer data for more timely—and strategic—decision-making.
- Find and analyze business intelligence in distinct modules such as customer, loyalty, marketing and merchandising.
- Easily share information about customer behavior with senior management to drive proactive decisions and profitable, customer-centered approaches.
- Create customer micro-segments to help identify the best customers to target.
- Use predictive analytics to predict future customer behavior.
- Create tailored marketing strategies that integrate with other activities such as merchandising (promotions, pricing, assortment and location).
Client Successes
Client Successes
US Pharmacy Retailer: Redefining Promotions Success
With more than 65 million members, this US pharmacy retailer has the largest customer loyalty program in the United States. Although the company was already using sophisticated tools for customer focused marketing, it asked Accenture to help improve promotional efficiency and effectiveness. One promotional campaign powered by our new analytics capabilities drove an incremental sales increase of more than $100,000. Another achieved ROI of more than 100 percent by generating a 27 percent response rate. Read more.
Leading Global Retailer: Seeing Customers in a New Light
A leading global retailer selected Accenture to help provide deep insights into customer behavior. The retailer had a difficult time harnessing its vast customer and transaction data. By installing and utilizing the innovative Accenture Customer Insight engine, merchants and marketers “flipped a switch” and now had easy access to a vast repository of key customer data, which they used to increase sales, improve transparency of marketing investments, and make decisions to drive customer loyalty and growth. Read more.
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